Our services.
Strategic, Accurate, High-Touch Marketing Support for Dermatology Practices & Derm-Led Brands.
Your digital presence matters more than ever. Patients, referring physicians, prospective hires, and even search engines evaluate your practice based on what they see online. You need a partner who understands dermatology deeply, communicates with clinical accuracy, and can design a cohesive marketing strategy that reflects your expertise with clarity and consistency.
Kate Kerns Creative provides end-to-end social media and marketing support rooted exclusively in dermatology.
What We Do
We manage your full social media ecosystem — from strategy to content to analytics — with a level of insight and partnership that feels like an internal team member, without the risk or overhead of adding an employee.
Our work is built on one core principle:
Your digital presence should work as hard as you do.
Core Social Media Management
Social Media Strategy
A tailored strategy built around your practice goals, provider voice, specialty services, patient needs, and growth vision.
We establish messaging pillars, platform priorities, and content themes that guide everything we create.
Content Lifecycle Management
We handle the complete process:
Idea → Planning → Curation → Design → Captions → Scheduling → Optimization
This includes:
12–16 static and carousel posts per month
Limited reels and short-form video
Story posting 3x/week
Patient-friendly educational content
Thought leadership content for providers
Service spotlights, community involvement, and practice culture
Coordinated campaigns around events, promotions, or initiatives
Every piece is designed to feel clinical, accurate, approachable, and aligned with each provider’s tone.
Multi-Location Content Alignment
Dermatology practices with multiple offices face unique challenges — varied providers, services, patient demographics, and scheduling priorities.
We help by:
Creating content that is relevant to each location’s needs
Maintaining unified brand messaging across all offices
Acting as a central point of communication for practice managers
Ensuring every site stays aligned on campaigns, content capture, best practices, and deployment
Developing efficient workflows so content flows smoothly from each location to the central account
Everyone stays informed, aligned, and empowered — without added internal work.
Team Coaching & Content Capture Support
Most dermatology practices struggle with one thing:
Capturing authentic, in-office content efficiently.
We bridge that gap by providing:
Monthly Office Hours (1x/month)
For your designated point of contact(s), these sessions cover:
What to film
How to film
How to keep content HIPAA-safe
What types of clips build trust
How to capture content during real patient flow
How to avoid content fatigue
How to gather provider-led content without disrupting schedules
This training empowers staff to capture meaningful, genuine content that reflects your values — without taking significant time out of their day.
Confidence + Tools for Your Team
We create:
Filming checklists
Topic prompts
Best-practice guides
Content calendars
Quick-reference filming tips
Reminders for office initiatives, promos, and seasonal content
Your team becomes confident and efficient.
Your content becomes more authentic and abundant.
Platform Management & Posting
We manage and publish content across the platforms that matter to dermatology
Each platform serves a unique purpose — from provider credibility to patient acquisition to SEO, and we optimize your content accordingly.
Instagram
Facebook
LinkedIn
Google Business Profile
YouTube + YouTube Shorts
TikTok
X
Profile Optimization
Twice a year, we refresh your social media profiles to reflect:
Updated services
New providers
Research or conference participation
New locations
Brand or logo updates
Profiles are rewritten strategically to improve searchability, clarity, and SEO.
Analytics & Reporting
You receive a comprehensive monthly analytics report highlighting:
Top-performing content
Opportunities for improvement
Audience behavior
Emerging trends relevant to dermatology
Recommendations for next month’s strategic direction
These insights help you understand what is resonating and how we can continue refining and growing your digital presence.
Marketing Oversight & Collaboration
Marketing doesn’t exist in a vacuum.
To close the loop, we provide:
Team Environment
We collaborate closely with your internal team, web designer, and leadership to ensure alignment across:
Website messaging
Service updates
Provider bios
New photography
Campaigns & promotions
Events and community outreach
Conferences, research, or speaking engagements
You gain not just execution — but guidance, insights, and leadership.
Email Newsletters & Patient / Lead Nurturing
Outside your EMR system, we help build and manage email marketing that can:
Increase patient retention
Improve awareness of cosmetic services
Highlight provider expertise
Promote events and specials
Nurture leads for cosmetic or treatment-based campaigns
Email remains one of the highest-converting channels in dermatology — and we align your messaging with patient needs and practice goals.
DMs Management & Engagement
Replying to routine messages, FAQs, and guiding leads toward booking.
Educational Video (AI-Enhanced) Under 2 Minutes
We take provider-led videos and produce clean, crisp clips ready for reels, shorts, or TikTok.
Print & Digital Design
Including:
Magazine or publication ads
Flyers
Hanging banners
Retractable trade-show banners
Event signage
Competitor Analysis
Deep dive into what similar practices in your area are doing — and how to differentiate your practice.
Digital Marketing for Derm (FB Group)
A private space for dermatology professionals and marketing teams to learn, connect, and stay ahead of digital trends.
Let’s Elevate Your Digital Presence
Tell us about your practice or brand, and we’ll put together a customized plan that fits your goals
