Derm Social Guide
Structure for social media — without adding more work
A one-page, dermatologist-specific guide designed to bring clarity to social media in real practices — not influencer playbooks or trend chasing.
What this guide is
The Derm Social Guide is a simple, practical framework that helps dermatology teams capture usable, HIPAA-safe content in 20–30 minutes per week.
No algorithms.
No pressure to post daily.
No guessing what’s allowed.
Just structure your team can actually follow.
Inside the guide, you’ll get:
A realistic weekly content routine for busy practices
Exactly what to capture (and what to avoid) in-office
HIPAA-safe filming rules your team can reference quickly
Simple filming basics that prevent wasted clips
Monthly content theme ideas to remove “what should we post?” stress
Platform-specific specs so your content actually fits where it’s posted
Everything is designed to reduce uncertainty — not create more work.
Who this is for
This guide is for:
Dermatology practices managing social media in-house
Practice managers or MAs who were handed “social” with no real training
Dermatologists who want consistency without brand risk
Teams who want structure — not another thing to keep up with
If social media feels unclear, inconsistent, or stressful, this was built for you.
Why this works
Most practices don’t struggle with effort — they struggle with uncertainty.
What’s safe to film?
What’s worth capturing?
How much is enough?
Who should be doing this?
This guide answers those questions with calm, practical direction.
Download the free guide
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